Lisa MODISETTE - Director
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Lisa
Modisette has 20 years experience in the high tech industry, 14 of which
are focused on the telecommunications industry with business development,
marketing, consulting and information systems background.
Lisa is
a recognised expert in churn/customer management with additional knowledge
in fraud management and founder of Women in Mobile Data. Please see
www.womeninmobiledata.com/
Lisa has experience in envisioning new markets,
developing business plans and gaining corporate buy-in to launch new
directions. She also has extensive experience in identifying customer,
product and services problems and then defining information-based
solutions.
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- Marketing: Customer
Retention Management, Public Relations, Database Marketing,
Communications, Product Management & Marketing, Events Planning,
Application Development, Business Partner Development, and Churn
Models.
- Business Development:
Strategic Selling, Major Account Management, Solution Selling,
Telecommunications Industry, Alliances and Sales Management.
- Information
Technology: Decision Support Systems, Database, Office Systems, Data
Mining.
Recent Projects:
- Rebranding
- Customer Lifecycle Contact
Plan
- Customer Contact Processes
- CRM Gap Analysis
- Prepay Fraud Analysis
- Direct Marketing Analysis
& Process Improvement
- Customer Database Business
Analysis
- Contact Mapping
- CRM Project Management
- Product Packaging
- Product Positioning
- Competitive Analysis
- Event Planning
- Market Analysis
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